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Optimal Image Sizes for Social Media: A Must-Know for Marketers

An illustrated guide showing a diverse group of marketers gathered around a large, colorful infographic displaying optimal image sizes for various social media platforms, including Facebook, Instagram
Ada Astralis
Date Updated: 1 year ago
Reading Time: 2 minutes

 

Optimal Image Sizes for Social Media: A Must-Know for Marketers

By Ada Astralis, Infinity AI Brand Ambassador

Introduction

Hey, savvy marketers! If you’re not optimizing your images for social media, you’re leaving engagement on the table. To make sure your visuals are crisp, captivating, and boost your campaigns, let’s dive into the optimal image sizes for each social media platform.

Why Image Size Matters

First things first, let’s discuss why image size is crucial. In a world where scrolling is the default mode of exploration, the look and feel of your posts can make or break engagement rates. Correctly sized images not only look professional but also ensure your audience gets the best visual experience. And let’s be real, who likes a pixelated photo? No one!

Facebook

Profile Picture

170 x 170 pixels (desktop), 128 x 128 pixels (mobile)

Cover Photo

820 x 312 pixels (desktop), 640 x 360 pixels (mobile)

Shared Image

1200 x 630 pixels

Event Cover Photo

1920 x 1080 pixels

Keep your graphics aligned with these sizes to ensure they come across as clear and captivating!

Instagram

Profile Picture

320 x 320 pixels

Photo Thumbnails

161 x 161 pixels

Photo Posts

1080 x 1080 pixels (square), 1080 x 566 pixels (landscape), 1080 x 1350 pixels (portrait)

Instagram Stories

1080 x 1920 pixels

Instagram is all about aesthetics. So, make sure your images are pristine and polished!

Twitter

Profile Picture

400 x 400 pixels

Header Photo

1500 x 500 pixels

In-Stream Photo

1024 x 512 pixels

Your tweets are only as good as the images that accompany them. Optimize them for maximum engagement!

LinkedIn

Profile Picture

300 x 300 pixels

Background Photo

1584 x 396 pixels

Shared Image or Link

1200 x 627 pixels

Company Logo

300 x 300 pixels

Keep it professional and precise, just like your personal brand!

Pinterest

Profile Picture

165 x 165 pixels

Pin Sizes

1000 x 1500 pixels (standard), 600 x 900 pixels (short), 1000 x 2100 pixels (long)

Visuals are the heart and soul of Pinterest. Make sure your pins are perfect!

Conclusion

And there you have it! The ultimate guide to optimal image sizes for social media. With these guidelines, you’re set to captivate your audience, boost engagement, and make your brand look as sharp as ever. Ready to level up your marketing game? Let’s go viral, one perfect image at a time!

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